About Me

SUMMARY

I'm a people-focused creative problem solver who loves helping people and improving lives. 

I am a user experience designer specializing in solving complex problems for the world’s most successful brands. 
It is my job to deliver outcomes that improve users’ lives, help companies grow, & increase profitability. I’m collaborative, proactive, & totally obsessed with customers. I’m an expert facilitator & have a knack for bringing teams together, eliminating waste, & establishing shared understanding. I invest deeply in my team and have an "air cover" leadership style that allows my team to achieve amazing results. 

EXPERIENCE

Breadth & depth of experience to draw from to solve problems.

My journey along the path of people-focused creating problem-solving has taken various forms over the years, but my dedication to helping people has remained consistent. As a result, I have a very well-rounded skillset I can draw upon to deliver exceptional user & employee experiences. 

graphic-design

Graphic Design

11 years

ux-design

UX Design

9 years

leadership

Leadership

8 years

project-management

Project Management

6 years

While I've been able to work on products used by many large enterprises, the companies I've worked for have largely been mid-size in the 500 - 2000 employee range (and 1 early-stage startup). This has given me a breadth of experience that many UXers with experience at large companies can't duplicate. 

Industry

I have built software for, and developed an understanding of, many different industries and their users. In the process, I have learned how to develop subject matter expertise in new industries quickly & thoroughly. Some of the industries I've worked in include: Sports Management, Market Research, Banking/Finance, Customer Experience, Data Security, Towing/Roadside, and Insurance

Product Lifecycle

I have nearly always worked across the entire product lifecycle. My main focus is UX, but opportunities have presented themselves to gain experience even across Product Management and Front End Development which only makes me a stronger collaborator and more efficient designer. Here are some examples of my work. 

Form Factor

Over the years, I've had the privilege of designing for many different technologies: iOS, Android, Cloud Web Apps (responsive & desktop-only, mobile-first, and desktop-first), and AR. 

Process

I've experienced many differenty ways of working. I've seen what works in which situations and which doesn't. This affords me a great deal of perspective, flexibility, and ability to communicate effectively when helping companies & teams to be more output-focused and user-driven. Some of these include: Waterfall, Agile, Scrum, Kanban, Design Thinking, SAFe Agile, and Lean UX. 

MY JOURNEY TO UX

My professional journey has given me experience in multiple creative fields. 

Due to my love of creativity and my interest in computers/technology, after high school I ended up transitioning from the copy center where I had been working into a full-time role in their graphic design department. I was mentored by the Graphic Design Manager over the next few years and ended up working as a graphic designer in the print industry for nearly 10 years. 

Graphic design left me wanting harder problems to solve and the ability to help improve people's lives. 

Those 10 years were great. I developed a lot as a creative and gained many skills I still use today including working with clients to achieve a desired outcome. However, my other 2 passions were missing and I felt like a change was needed. 

In 2007 I decided to transfer from Brigham Young University to Utah Valley University to pursue their Digital Media degree. Specifically I was interested in their Sound Recording & Design concentration but loved that I would be studying graphic design, video editing, and web development as well. I hoped that these new skills would really help me be able to make others' lives better by entertaining them and would give me an opportunity to solve the complex problems that always attend that industry. 

Digital media & sound design led me to Interaction Design and User Research. 

At UVU, I was introduced to Interaction Design & User Research. It was a natural progression from all my past graphic design work. I was sold. I spent the rest of my time at UVU learning all I could about UX and web development while also seeing my sound design concentration to the finish.  

Looking forward to building ux leaders, scaling ux best practices, and building companies over a lifetime.  

For the last 10 years I have been diving in with both feet into the UX industry. My experience has been mostly on the B2B & SaaS side, but I have worked on a couple consumer products as well. I haven't yet had the opportunity to work in eCommerce, but would welcome the opportunity if it came up some day. I have learned a ton and been able to accomplish much so far, but I'm just getting started and am excited to help figure out output-based design at scale and continue helping user-centric companies solve problems and improve lives in innovative ways! 

KEY STRENGTHS

I bring proven leadership, design expertise, and a proactive mentality to the table. One of my major strengths is my ability as a facilitator and ability to bring cross-functional team members and stakeholders into the design process. I thrive on collaboration and recognize that no great product is designed in a vacuum. 

I also write extensively, am involved in mentoring younger designers, and volunteering in various design communities. 

Screenshot 2018-05-02 13.37.38

I may not be a founder, but I am an entrepreneuer. 

I care very much about the companies I do and have worked for. I invest in their success every bit as much as if I were their founder. When I see something that needs done, I do it. I understand the business and proactively contribute to the vision. I may not be the founder, but that doesn't mean I can't be an entrepreneuer. 

founders-mentality

Image credit: Bain & Company.
For more information on their specific methodology, visit the Founder's Mentality website

I am obsessed with learning and growing. 

One of my biggest strengths is my obsession for never being satisfied with my current level of ability and knowledge. I am constantly learning new skills, approaches, technologies, industries, and perspectives. I firmly believe that comfort is the enemy of greatness. Reading, networking, listening to podcasts & audio books, and seeking to experience great design are just some of the ways I seek to take my quality & effectiveness to the next level. These are some of the books, audiobooks, & podcasts I've read or listened to in the last 12 months:

books

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